Marketing Automation
I turn recurring marketing work into repeatable systems so there is less manual handoff and less process friction.
Saboor Ali Khan
I am a BBA Marketing student at the Institute of Business Administration (IBA), Karachi, and work as a Digital Marketing Intern at 10Pearls Pakistan, where I independently design and build the automation systems, SEO workflows, and operational infrastructure used by the marketing team. Outside of work, I build my own web tools from scratch.
Current Focus
My current work sits at the intersection of marketing operations, SEO execution, and workflow automation. I focus on systems that reduce manual work and make execution more reliable.
I turn recurring marketing work into repeatable systems so there is less manual handoff and less process friction.
I focus on the operational side of SEO, especially crawl readiness, reporting workflows, and the systems behind search visibility.
I build simple reporting, coordination, and execution systems so work is easier to track and maintain.
Current experience
I work as a Digital Marketing Intern at 10Pearls Pakistan, where I independently design and build the automation and SEO systems used by the marketing team, while completing my BBA in Marketing at IBA.
10Pearls Pakistan
March 2026 – Present
Hybrid
Design and build marketing automation systems, SEO monitoring workflows, and operational infrastructure for the digital marketing function at 10Pearls.
Brand Ambassador, P&G
Supported recruitment efforts during the IBA Career Fair.
2025
Selected work
Every project here was designed and built by me. Professional systems are shown by summary; personal repositories link directly to source.
Designed and built the outreach automation program for 10Pearls’ digital marketing function. Independently scoped the segmentation architecture, built the template system, and documented the complete workflow for ongoing campaign operations.
Designed and built an internal SEO monitoring workflow from the ground up. Created the reporting structure, established recurring review cadences, and built the operational systems used for tracking search readiness.
Designed and built an operations orchestration system that consolidates recurring marketing tasks into a structured execution flow. Independently identified process gaps, designed the workflow architecture, and implemented the system that eliminated manual coordination overhead.
Designed and built workflow integrations connecting Kwanzoo with 10Pearls’ campaign operations. Independently scoped integration requirements, built the process logic, and standardized the operational steps used across campaign-adjacent workflows.
Independently designed, built, and deployed an academic workflow portal in TypeScript. Sole author — from initial architecture through final implementation. Focused on operational reliability, clean data flow, and practical usability.
Independently designed, built, and deployed a coordination hub for TA process management at IBA. Sole author — conceived the system, built the full implementation, and deployed it end-to-end.
Education & Credentials
Institute of Business Administration
Bachelor of Business Administration (BBA), Marketing
August 2022 – August 2026
The International School
Associate's degree in Business, Management, Marketing, and related support studies
2019 – 2021
Google Analytics Certification
Google Skillshop
Issued 2026
View education and credentialsWhat I Work With
Contact
If you are hiring for marketing operations, SEO, workflow automation, or related digital work, feel free to reach out.