Crossover
Marketing with a systems mindset
I sit at the overlap between marketing execution and the systems that make that execution repeatable.
Portfolio

Karachi, Pakistan
Marketing automation, technical SEO, and workflow tools that keep recurring work moving.
I am Saboor Ali Khan, a BBA Marketing student at IBA Karachi and a Digital Marketing Intern at 10Pearls Pakistan. Most of my work sits at the overlap of marketing automation, technical SEO, AI workflows, and workflow tools that make recurring execution easier to run.
Institute of Business Administration
BBA, Marketing at IBA Karachi
10Pearls Pakistan
Digital Marketing Intern
Current focus
Approach
I work on the operational side of digital marketing — the workflows, automation, and tooling that turn one-off campaigns into repeatable execution.
Crossover
I sit at the overlap between marketing execution and the systems that make that execution repeatable.
Where I work
My current work is inside digital marketing operations, marketing automation, and technical SEO workflows.
What I build
Public products, internal systems, and workflow layers that a teammate can actually pick up and run.
Background
The marketing foundation comes from IBA; the way I work pulls toward operations, structure, and shipping.
Focus
Right now I spend most of my time on marketing automation, technical SEO operations, AI workflows, and the workflow tools that support recurring execution.
I design repeatable systems for outreach, campaign execution, and the recurring marketing work that teams should not have to rebuild every time.
I work on the operational side of search: monitoring, reporting, search-readiness checks, and the recurring workflows behind technical SEO execution.
I use AI and LLM-assisted workflow design where it genuinely reduces friction, improves speed, or makes internal tooling more useful.
Experience
Interning on the digital marketing team at 10Pearls Pakistan, with earlier campus-facing work at the IBA Career Fair for P&G.
10Pearls Pakistan
March 2026 - Present · Hybrid
At 10Pearls Pakistan, I work on marketing automation, technical SEO workflows, and the internal systems that support recurring digital marketing execution.
P&G
2025 · IBA Career Fair
Represented Procter & Gamble during the IBA Career Fair, supporting candidate-facing communication and campus recruitment activity.
Work
Public GitHub work plus private case studies from 10Pearls Pakistan — outreach automation, SEO monitoring, marketing-ops orchestration, and the portfolio and tools that live on this site.
Designed and built the outreach automation program for 10Pearls Pakistan, covering segmentation structure, reusable templates, and the recurring workflow behind campaign execution.
Built an internal SEO monitoring workflow for 10Pearls Pakistan, combining reporting structure, recurring review cadence, and search-readiness tracking.
Designed and built an operations orchestration system for 10Pearls Pakistan that grouped recurring marketing work into a more structured execution flow.
Scoped and standardized workflow integrations between Kwanzoo and 10Pearls campaign operations to make campaign-adjacent work more repeatable.
Built and shipped my own portfolio in Next.js as a living hub for projects, experience, tools, and public search visibility around Saboor Ali Khan.
Designed and built a coordination hub for TA process management at IBA Karachi, carrying forward what worked in the earlier AAMD Portal build and refining it into a more focused internal workflow.
Built a neon-styled Ultimate Tic-Tac-Toe Android app with live multiplayer, room-based play, rematches, and Firebase-backed game state.
Built a responsive corporate service website demo for a premium advisory brand, covering multiple pages, contact flow, and clean service positioning.
Built a high-performance enterprise-tech website demo with React, TypeScript, routing, and a Supabase-backed blog layer.
Built a forward-running voxel parkour prototype in the browser, focused on dynamic segment assembly, stability systems, and fail-state design.
Toolkit
The tools I keep coming back to when building automation, SEO workflows, internal systems, and small web products.
Education & Credentials
Education
Bachelor of Business Administration (BBA), Marketing
August 2022 - August 2026
Education
International Baccalaureate Diploma Programme (IBDP)
2019 - 2021
Certification
Issued 2026
Google Skillshop
View all credentialsContact
If you are hiring for marketing operations, technical SEO, workflow automation, or adjacent digital work, these are the best places to reach me.